SAFRA Punggol’s indoor wet playground has become the first of its kind to win a top landscape award. Splash@Kidz Amaze took home the Best of Category Award (Playground) presented by the Landscape Industry Association (Singapore), as its themed design and zoned play areas earned top marks across the key criteria of Creativity, Spatial Awareness and Safety, and Overall Layout at the seventh edition of the award.
“With its zoned layout, it caters to families with children of different ages,” explained Sharmila D/O Vijayakanathan, Assistant Director, Education Services. “Toddlers can safely explore in the waters’ safe depth of 0.3m, while older children can enjoy the exciting slides and multiple play decks.” She added that Splash’s unique positioning of play elements, including water jets and clever lighting, helps children slow down and explore the environment. Judges for the awards, a competition that generates awareness and recognition for outstanding landscape projects, had visited Splash to examine its play elements, layout and design, as well as speak to customers. They also considered unique selling points and maintenance plans before awarding it the highest award for its category.
The opening of Kidz Amaze at SAFRA Jurong – its “ball o city” arena, with an 18.5m slide, was Asia’s tallest – in 2009 was followed by the opening of Kidz Amaze Toa Payoh in 2014 and Splash@Kidz Amaze in 2016. The LIAS award is the fourth collective accolade for Kidz Amaze, which has close to 12,000 registered members. Sharmila credited its success and popularity to the passionate staff, who always strive to meet the needs of children and their families through heightened engagement.
“Kidz Amaze takes pride in serving NSmen and their families in appreciation of their contribution to the country,” she said, adding that close to 90 percent of customers are SAFRA members, who enjoy a significant discount of almost 30 percent. So what was the inspiration behind the themed indoor wet playground? According to Sharmila, the concept was first proposed by Mr Chan Chun Sing, Minister in Prime Minister’s Office and the Secretary-General of the National Trades Union Congress and former President of SAFRA.