Digital Transformation

SAFRA continues to make headway in its digital drive.

By Kerry Yip      9 September 2020

SAFRA Mount Faber

Kern, Marketing and Events

“You never know till you try.”

Favourite Digital Project: After 7 series

Learnings: It has been a great and meaningful learning journey, from curating to conducting the regular After 7 series music livestreams on SAFRA Mount Faber’s Facebook page. I am challenged to continuously introduce new elements to every livestreaming session, and am grateful to have been tasked with this project.

SAFRA Yishun

Shu Lin, Marketing and Events

“Identifying the right media platform from your target audience is the key to success. And content is king!”

Favourite Digital Project: StayHome with SYCC

Learnings: As everyone is doing their best to stay home, we had to be creative to find new ways of engaging our NSmen and their families. We learnt that we had to have a consistency on our digital platforms for different yet interested audiences.

SAFRA Mount Faber

Raazmy, Projects and Events

“To have a wild mind and a disciplined eye.”

Favourite Digital Project: Dads-clusive

Learnings: Conducting digital workshops and programmes gave us the opportunity to explore new ways of engaging members. We were ready to self-learn the digital space, explore probable digital ideas, and share our learnings as a team. Through it all, my goal was for our members to feel engaged and connected anywhere and anytime.

SAFRA Tampines

Sonia, Project and Events

“What doesn’t work now may work later. Just try, recalibrate and try again.”

Favourite Digital Project: Up Close and Personal series

Learnings: Sports truly brings people together! Leveraging the eagerness for physical sports, we indulged members virtually with our Up Close and Personal Live Show starring sports legends [Lionel Lewis, Hariss Harun and Loh Kean Yew]. It was very well received! Heartened to have embraced trends and changes, and rode the wave. We even celebrated Father’s Day with our first ever Sports Dad Quiz!


SAFRA Tampines Upgrades

Fresh from an improvement, this clubhouse celebrates the new milestone with much fanfare.

Never The Twain Shall Meet?

As two disparate food cultures, Spanish tapas and Asian hotpot could not be more different. Or are they?

Master Commander

Ruminations of National Service and fatherhood.