SAFRA Mount Faber
Kern, Marketing and Events
“You never know till you try.”
Favourite Digital Project: After 7 series
Learnings: It has been a great and meaningful learning journey, from curating to conducting the regular After 7 series music livestreams on SAFRA Mount Faber’s Facebook page. I am challenged to continuously introduce new elements to every livestreaming session, and am grateful to have been tasked with this project.
Shu Lin, Marketing and Events
“Identifying the right media platform from your target audience is the key to success. And content is king!”
Favourite Digital Project: StayHome with SYCC
Learnings: As everyone is doing their best to stay home, we had to be creative to find new ways of engaging our NSmen and their families. We learnt that we had to have a consistency on our digital platforms for different yet interested audiences.
SAFRA Mount Faber
Raazmy, Projects and Events
“To have a wild mind and a disciplined eye.”
Favourite Digital Project: Dads-clusive
Learnings: Conducting digital workshops and programmes gave us the opportunity to explore new ways of engaging members. We were ready to self-learn the digital space, explore probable digital ideas, and share our learnings as a team. Through it all, my goal was for our members to feel engaged and connected anywhere and anytime.
Sonia, Project and Events
“What doesn’t work now may work later. Just try, recalibrate and try again.”
Favourite Digital Project: Up Close and Personal series
Learnings: Sports truly brings people together! Leveraging the eagerness for physical sports, we indulged members virtually with our Up Close and Personal Live Show starring sports legends [Lionel Lewis, Hariss Harun and Loh Kean Yew]. It was very well received! Heartened to have embraced trends and changes, and rode the wave. We even celebrated Father’s Day with our first ever Sports Dad Quiz!