AUTHOR: Sean Tan
Create Your Visually Stunning TikTok Videos & Instagram Photos At These Fun Experiences
SAFRA members get special discounts at these attractions!
Create Your Visually Stunning TikTok Videos & Instagram Photos At These Fun Experiences
SAFRA members get special discounts at these attractions!
From Battle Plans to Financial Blueprints – The Leadership Journey of LTC (NS) Koh Chee Beng, William
His mission: to empower NSmen to build lasting wealth with purpose and clarity
Gratitude in Bloom – A Quiet Salute to the Heart of National Service
Winner of the Gold and Best Animation Awards in the Appreciating NSmen Video Competition 2025
Serving Together – A Short Video That Honours the Silent Struggles of NSmen
Winner of the Silver, Best Live Action and Audience Choice Awards in the Appreciating NSmen Video Competition 2025
A Tribute To The Heart Behind The Uniform: Appreciating NSmen Video Competition 2025
Thank you to all participants and huge CONGRATS to all the winners
New On Screen: August 2025
From laughs to thrills, get ready for a rollin’ good time in the theatres this month
What’s New In August 2025
A celebration of bonds, bites and big hearts at SAFRA
More Than a Membership: Unlock Long-Term Value with SAFRA’s Special Appreciating NSmen Deal
Here’s why you should sign up if you haven’t
A Parade of Purpose: Meet the Leaders Behind SG60’s National Day Showcase
Two commanders, one mission: leading SG60’s National Day Parade with pride, purpose, and the spirit of a nation
NSmen Share: What National Day Means To Us
The spirit and significance of National Day through the eyes of NSmen
World Drowning Prevention Day: Making Waves for Water Safety
Let’s champion safety in the waters on 25 July each year
Serving Those Who Served: Great Deals To Thank Our Servicemen
Whip out your SAFRA membership card or 11B to enjoy these great deals on lifestyle, family, health & beauty, travel and more!
Find Your Rhythm: Why You Should Take Up Music Lessons
Time to ignite your musical passions at SAFRA Clubs!
Appreciating NSmen: A Feast to Commemorate and Remember
National Servicemen and SAFRA members can enjoy amazing deals at these popular F&B merchants in appreciation of their service to the nation
Famous Food Brands You Didn’t Know Originated From Singapore
Surprise… these F&B brands are all homegrown
Cool Moves: 6 Refreshing Ways to Beat the Heat
Keep cool while enjoying more than $400 savings if you are a SAFRA member
What’s New In July 2025
From not-to-be-missed promotions for all SAFRA members and NSmen to fantastic foodie deals and family-friendly events, this month will be an exciting one!
New On Screen: July 2025 – Dinosaurs, The Man of Steel And Smurfs Lead The Lineup Of Blockbusters
It’s a bird… it’s a plane… it’s Superman! Plus a host of other must-catch films this month
A Nation in Celebration – SAFRA’s SG60 Bash at Bayfront and Beyond
A National Day experience like no other for NSmen and their families
A Nation’s Flavours On A Plate: Celebrate SG60 Food Galore With Over 60 Homegrown F&B Brands
Your gastro adventures islandwide await!
Career Advice Series: Jeslin Lim Of Cycle & Carriage Singapore
We speak with the Divisional Manager for HR at Cycle & Carriage Singapore to get her career and work tips.
Career Advice Series: Edwin Koh Of Lazada Group
We speak with the Vice President of the Lazada Group to get his career and work tips.
Career Advice Series: Loh Niap Juan Of IMC group
We speak with the Group Chief Corporate Officer of the IMC group to get his career and work tips.
On The Pride And Joy Of Being A Singaporean Son With Mike Tan From Power 98 Love Songs
The radio DJ share with us his NS journey and what SAF Day means to him.
Career Advice Series: Derrick Chang Of PSB Academy
We speak with the Chief Executive Officer of PSB Academy to get his career and work tips.
For The Love Of Food With DJs Kai Ying And Jia Fa From 88.3JIA
The two radio DJs who are both avid foodies share their favorite food, restaurants and delivery options with us.
8 Ways To Save Money With The SAFRA Membership
Want to spend yet save? Here’s how your SAFRA membership can help!
Cook With The Next Super Chef Leon Lim
The runner-up of MasterChef Singapore Season 2 reveals to us some of his most memorable moments on the show and share his cooking tips.
Don’t Miss These Awesome Dabao Deals You Can Enjoy As A SAFRA Member
No dine-in does not mean that you should give up having yummy meals – here are some takeaway deals to entice your taste buds!
A Star Is Born
Congratulations to all the winners of Excellent Service Award (EXSA) 2020! Here, we speak to Outstanding Star finalist Kevin Lim to learn more about his award.