It was all rhythm, rewards and revelry as So Drama! Entertainment (SDE) ushered in a new era of radio with the Kakee App Launch Party last month. Held at the iconic Hard Rock Café Singapore, the event themed “Fresh New Taste, Same Great Sound” celebrated both the brand-new Kakee app and the exciting transformation and evolution of Singapore’s well-loved radio stations Power 98 and 88.3JIA.
The night pulsed with energy as DJs, media personalities, and long-time fans came together to toast to the future of local entertainment — one that blends music, digital interactivity, and endless fun.
Turning Up the Energy at Hard Rock Café
Filled with laughter, live music, and the unmistakable pulse of a crowd ready to groove, the night was pure fun and energy. From the moment guests stepped through the doors, they were greeted with the unmistakable buzz of a live gig. The stage lit up with DJ sets from Power 98’s hottest personalities and 88.3JIA’s charismatic hosts, spinning a seamless mix of English and Mandarin hits that kept the crowd singing and swaying.
True to the event’s tagline, attendees got to “snack on their favourite music” while indulging in a spread of crowd-pleasing bites and drinks from Hard Rock Café — an irresistible pairing of good food and even better tunes. The atmosphere was electric, filled with spontaneous dance-offs, laughter, and snapshots of fans cheering their favourite DJs on.
Of course, no radio event would be complete without a generous helping of prizes and surprises. Throughout the night, guests played games, answered music trivia, and spun the prize wheel for exclusive Kakee merch, vouchers, and partner giveaways — all echoing the app’s gamified, reward-driven spirit. Lucky draw winners walked away with gleaming smiles (and swag bags), while others simply enjoyed the camaraderie and nostalgia of live radio energy reborn in a digital world.
A Fresh App for a Fresh Generation
The highlight of the evening was the official launch of the Kakee app, unveiled as So Drama! Entertainment’s next big leap into digital-first entertainment. Evolving from the previous CAMOKAKIS app, Kakee — inspired by the Singlish term “kaki,” meaning a buddy — reimagines the way audiences engage with content. More than just a listening platform, Kakee offers users a one-stop hub to listen, watch, play and earn rewards.
Through its vibrant interface, users can stream Power 98 and 88.3JIA live, access new curated channels, watch original local video content, and play casual games — all while earning “Koins” that can be redeemed for exclusive rewards. It’s entertainment with a playful twist, designed to make every interaction rewarding. The app’s gamified experience was mirrored perfectly in the night’s festivities, where fans could literally experience what Kakee stands for: fun, connection, and community.
Speaking at the launch, So Drama! Entertainment representatives and DJs shared how Kakee reflects a shift toward a mobile-first, lifestyle-driven engagement model that goes beyond radio. The aim? To bring listeners closer to the personalities they love, the music they crave, and the brands they trust — anytime, anywhere.
As radio transitions into the digital age, Kakee bridges the gap between nostalgia and next-gen entertainment, ensuring that while the platform evolves, the sound that Singaporeans grew up with remains just as great.
This new direction also reflects So Drama!’s broader vision of going fully digital, embracing a mobile-first model that keeps the spirit of radio alive while reaching audiences wherever they are.
Same Great Sound, Evolved for Today
By the time the final track played and the crowd cheered for one last encore, the message was clear: radio is alive, evolving and more interactive than ever… and it’s never sounded better!
The “Fresh New Taste, Same Great Sound” event was more than just a launch party; it was a celebration of Singapore’s radio heritage and its exciting leap into the digital future, and it symbolised a milestone in how Singaporeans will experience local entertainment going forward.
Through Kakee, So Drama! Entertainment has created more than just an app — it’s built a platform for connection, fun and everyday rewards. Whether you’re tuning in to Power 98’s hottest beats, catching up on 88.3JIA’s latest talk segments, or earning through games to redeem e-vouchers and other goodies, Kakee brings together the best of what listeners love, all in one pocket-sized companion that you can easily access via your mobile phone.
So, plug in your earphones, tap open the app, and get ready to listen , play and win — because with Kakee, the beat goes on.
Download the Kakee App, available for free on App Store or Google Play.
