#FOOD

A Nation’s Flavours on a Plate: Celebrate SG60 Food Galore with Over 60 Homegrown F&B Brands

Your gastro adventures islandwide await!

By Sean Tan        20 June 2025

This June, July and August, SAFRA members and foodies are in for a treat that goes beyond the plate. As part of its SG60 celebrations marking Singapore’s 60th birthday, SAFRA is serving up a mouth-watering initiative: SG60 Food Galore. This culinary festival brings together over 60 homegrown F&B brands across Singapore at more than 200 participating outlets islandwide, to offer a wide selection of delicious dishes, foodie challenges, and savingsall wrapped in a vibrant celebration of Singaporean food culture. 

What Is SG60 Food Galore? 

sg60-food-galore

SAFRA’s SG60 Food Galore is more than a food fair – it’s a tribute to the nation’s diverse and beloved food heritage. Across Singapore and at all SAFRA clubs, from Toa Payoh to Tampines, Mount Faber to Punggol, this initiative brings together restaurants, indie cafés, and well-known brands under one celebratory umbrella. Expect your most iconic and delicious local food choices and fun, family-friendly challenges at various SAFRA clubs. 

And yes, SAFRA members can enjoy exclusive dining deals from now till 12 August 2025 – $6 off with a minimum of $60 spent at participating outlets – for both dine-in and takeaways! 

60+ Homegrown Brands, Countless Local Flavours 

Whether you crave crispy prata, rich laksa, fragrant nasi lemak, or trendier fusions like mala pasta or salted egg croffles, the lineup covers a broad swath of Singapore’s culinary landscape.  

Expect to enjoy exclusive $6 off food deals from beloved homegrown names such as: Boon Tong Kee, Chao Qian Seafood & BBQ Restaurant, Crave, Crystal Jade La Mian Xiao Long Bao, Dian Xiao Er, Jack’s Place, KEK Seafood, Rasa Istimewa, Swee Choon, Springleaf Prata Place, Udders, and many more! 

Click here for the full list of participating brands and merchants. 

Delicious Deals, Just a Tap Away

Get ready for a feast of rewards! As part of the SG60 Food Galore celebrations, over 20,000 e-vouchers will be rolled out in batches via the SAFRA mobile appperfect for your next foodie session. 

Each SAFRA member can redeem up to 3 dine-in vouchers (limited to one per batch) and 1 delivery voucher throughout the campaign, while stocks last. Whether you’re dining out or ordering in, these foodie perks are a great reason to treat yourself, your best buds or your whole family. 

How to Join the Feast 

Getting started is easy: 

  1. Visit www.safra.sg/whats-on/sg60foodgalore for a list of the participating F&B brands and merchants.
  2. Download the SAFRA mobile app to redeem your vouchers and for event updates.
  3. Plan your foodie trail – each homegrown food merchant and brand brings a different flavour and experience.
  4. ”Jio” your buddies or your family – many activities are designed for kids, couples, and groups. 

Scan, Score, and Be Crowned a Foodie Ambassador 

Another highlight of the campaign is the SG60 Food Galore Ambassador Challenge, where members can check in at participating F&B outlets to collect Foodie Points from now till 12 August 2025. Each visit to a SAFRA club outlet earns you 3 points while outside partners earn you 1 point. The top 10 members with the most points will be honoured as SG60 Food Galore Ambassadors – complete with a $200 hamper of food vouchers and goodies to sweeten the win. 

Bonus for SAFRA members? Every 10 check-ins earn you a chance (up to a maximum of 6 chances) in the lucky draw for even more prizes. So the more you makan, the higher your chances! 

Bingo
Photo: Shutterstock

Bingo, Hunts & Senses: Games for Every Foodie 

Want to keep things chill? Grab a Foodie Bingo Card at any SAFRA club’s Customer Service Counter and complete a line of food-themed tasks for a prize. Prefer a challenge? Go on a Foodie Hunt, a culinary scavenger hunt that sends you chasing ingredient clues to identify the mystery dish. 

If you’re confident in your taste buds, the Foodie ‘Verified’ Challenges are for you. Held at different SAFRA clubs on selected dates, these tests of taste, smell, touch, sight, and sound determine if you’ve got what it takes to be SAFRA’s ultimate sensory foodie. 

And don’t miss Chope It Like a Foodie, a light-hearted game where you toss bean bags onto a 3×3 grid to form a line. It’s tic-tac-toe, but with a hawker centre twist. The kiddos will surely enjoy this! 

Events Across the Clubs: A Nationwide Foodie Playground 

Each SAFRA club brings a host of exciting and fun activities for foodies and the whole family: 

SAFRA Choa Chu Kang 

  • Family Fun Food Day / Fun Foodie Race: 14 June 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie: 14 June 2025 
  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 

Click here for more information 

SAFRA Jurong 

  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie: 26 & 27 July 2025 
  • Character Mantou Workshop: 26 July 2025 
  • Retro Snacks Match-Up: 26 & 27 July 2025 
  • Makan Emoji Challenge: 26 & 27 July 2025 

Click here for more information 

SAFRA Tampines 

  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 
  • SG60 Snack Snatch: 19 July 2025 
  • The Foodies’ Snacks Galore: 19 July 2025 
  • Parent & Child SG60 Bento Workshop: 19 July 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie:  19 July 2025 

Click here for more information 

SAFRA Yishun 

  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 
  • SG60 For Real: 11 – 13 July 2025 
  • SG60 SMASHED-Fest: 11 – 13 July 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie: 11 – 13 July 2025 

Click here for more information 

SAFRA Mount Faber 

  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 
  • Fruitful Minds: 2 August 2025 
  • Cupcake Decorating Workshop: 2 August 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie: 2 August 2025 

Click here for more information 

SAFRA Toa Payoh 

  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 
  • Shiok Tac Toe : SG60 Edition: 4 – 24 July 2025 
  • Crispy Duo, On the House!: 4 – 24 July 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie: 5 & 6 July 2025 

Click here for more information 

SAFRA Punggol 

  • Foodie Bingo and Foodie Hunt: 14 June – 12 August 2025 
  • Foodie “Verified” Challenges & Chope It Like A Foodie: 21 & 22 June 2025 

So whether you’re in the East, West or heartlands, there’s a tasty trail and enjoyable time waiting for you. 

girl with naan
Photo: Shutterstock

Celebrating Local Heritage 

SG60 Food Galore isn’t just about eatingit’s about connecting with the stories behind Singapore’s culinary tapestry. Every prata flip and nasi lemak bite holds the flavour of culture, community, and creativity. It celebrates homegrown entrepreneurs and our local heritage while uniting SAFRA’s vibrant member base through something we all love as Singaporeans: GOOD FOOD. 

Final Bite 

With over 60 homegrown brands to explore, tons of tasty dishes, and food-themed fun for all ages, SG60 Food Galore is Singapore’s tastiest birthday bash. Whether you’re a nostalgic foodie or an adventurous eater, this is the perfect time to revisit heritage dishes or discover new favourites – all while enjoying the perks of being a SAFRA member. 

So grab your appetite, fire up the app, and get ready to eat your way through SG60 Food Galore! 

Visit the SG60 Food Galore page to find out more.