#FOOD
Sneaks: Singapore Food Festival

A Virtual Gastronomic Feast in 2020

By Kelvin Low      14 August 2020

Districts covered by the tour include the historical Tanjong Pagar and Chinatown precincts; as well as Katong and Joo Chiat. The tour features stories behind popular eats in the area, tales behind its heritage food businesses, and lesser-known food gems.

There will be limited slots available for participants to join local tour guides on a physical guided tour over the two weekends, with more details available on the SFF website.


Nothing says “I love food” more than having your favourite dish on your outfit.

SFF food merchandise

Finally, foodies will be treated to SFF food merchandise such as Uniqlo’s UTme! range of T-shirts with eight exclusive limited-edition designs featuring famous hawker dishes such as laksa, kueh tutu and nasi lemak. These are created for SFF 2020 by local illustrator, Mandy Kew.

Local craft brewery, Brewerkz, has developed an SFF exclusive beer, Passion Gao Siew Dai, to accompany the delicious festival dishes. Glico x Wee Nam Kee’s collaboration this year to produce Chicken Rice Pretz will surely be another one to look out for, while local bakery stalwart Cedele’s prawn otah cookies and Violet Oon’s signature Sambal Bajak and Goreng Chilli will also be made available for sale.

Pretz & Wee Nam Kee celebrate Singapore’s National Dish by co-creating the first ever chicken rice flavoured Pretz, exclusively for Singapore.

With SFF going virtual this year, popular mobile app Snapchat will also join in the fun with their launch of an exclusive foodie-themed filter lens that participants can use to record and share their favourite SFF moments. This will be available on 21 August.

The first 90 early-bird participants who pre-book the SFF 2020’s offerings will be rewarded with SFF Boxes that contain a selection of SFF food merchandise. Festival goers can check out www.singaporefoodfestival.sg for more details.

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