Digital Transformation

SAFRA continues to make headway in its digital drive.

By Kerry Yip      9 September 2020

Technology is both a cause for celebration and concern. Every step taken towards a digital society has the potential of reshaping how individuals think, act, interact and live. These past few months have shown how there are no maps or guidebooks in this vast new territory – only limitless possibilities surmised by the intricacies of active learning. The digitalisation drive will catalyse a transformation in people to imbue them with new abilities to take charge of their future and make new realities.

Since 1972, SAFRA has been the go-to destination for all social, recreational, sports and educational activities and/or facilities for National Servicemen and their families. Online workshops, entertaining livestreams and exciting contests have peppered its readily available online platforms to fill the gap of physical activities. Pick up some digital tips from SAFRA’s inspiring staff on their experiences in the virtual realm.

SAFRA Toa Payoh

Amanda, Projects and Events

“Just be brave and try things out. If you never try, you’ll never know.”

Favourite Digital Project: SAFRA Lil’ Stars 2020

Learnings: SAFRA Lil’ Stars is one of SAFRA Toa Payoh’s flagship events, and we were determined to continue hosting it, which we did by going online. Although it was a tough transition, we received an overwhelming response, with lots of encouragement from participants and their family members.

SAFRA Punggol

Rachel, Marketing and Events

“Create an entertaining programme customised to the demographics.”

Favourite Digital Project: SAFRA Punggol Weekend Fun (StayHome Edition).

Learnings: Through the Covid-19 situation, with advice from our SAFRA Digital Media Club team, our projects and marketing team picked up tips on how to create a seamless online experience for our SAFRA members with the necessary broadcasting software.

SAFRA Jurong

Kelly, Projects and Events

“Always be ready for changes, and be as creative as you can when opportunities come.”

Favourite Digital Project: Fastest Fingers First

Learnings: Planning online activities was challenging, especially when we have been holding physical events for so long. But it gave us a chance to explore different channels and content. We discovered that our outreach widened to engage people from all walks of life.

SAFRA Family Day Out

Kenneth, Special Projects (Major)

“There is no bad content – only content that’s not funny, thought-provoking or entertaining.”

Favourite Digital Project: SAFRA Family Day Online – We Grow Together

Learnings: Digitalisation has taught me that speed is everything. From ideation to launch, it’s important to be aware of the newest trends. Don’t be afraid to explore new software in the market when trying to create new content.


SAFRA Tampines Upgrades

Fresh from an improvement, this clubhouse celebrates the new milestone with much fanfare.

Never The Twain Shall Meet?

As two disparate food cultures, Spanish tapas and Asian hotpot could not be more different. Or are they?

Master Commander

Ruminations of National Service and fatherhood.